Adding twitter and other social data

Based on client requests, we’ve been hard at work tapping in to additional useful variables. A quick update on highlighted additions :

  1. Connectedness measure for an email
  2. Twitter mentions, we previously had presence, but now we’re tapping in to the twitter API to handle keywords and hashtags. E.g. If you query on twitter=mhookey (or @mhookey or #mhookey) then you find the number of times people mention hate/fail or love me
  3. Twitter velocity – I.e. What rate are tweets arriving for a given keyword

We’re always open to special requests, so please let us know if you have an upcoming project that requires integrating with better web data, segmentation, or predictive analytics but haven’t quite figured out how to apply the toolkit.


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