Beta invites, UX, & stuff

August 20, 2011

Thank you to all who have registered for a private beta trial.  We’re thrilled with number of requests and will continue to open up spots daily.  For those of you who have already signed up and tested the tool, please, don’t be shy, send us your reactions.  We need real user feedback so we can perfect the experience and continue to meet our clients needs better.

In line with some of the input from early adapters, we’re excited to announce a new addition to our team, Bryan Connor, a UX and data visualization expert who is putting in countless hours to make the product as user friendly and intuitive as possible.  You can sample some of Bryan’s prior work at and I’ve included an initial iteration of the tool below (or, sign up here for a beta trial- the new design is in place!).

In other updates, our engineers continue to enhance the modeling techniques, access new data sources, and perfect the outputs to improve on some of the results of our early pilots.  And of course, we’re working on our 7-minute demo for Finovate and getting our travel plans in place.  Hit us up, we’re seeing up to 40% lift in predicting default versus the status quo.  Let us help you grow!



August 11, 2011

“We’re really excited to have DeMyst Data demoing their innovative new solution at FinovateFall. We think the audience will find their new solution for helping lenders with segmentation and offer customization via alternative data sources very interesting.” ~Eric Mattson, CEO of Finovate

For those of you unfamiliar with Finovate, it is “the conference” for showcasing innovations in the fields of banking and financial technology. On stage, we’ll publicly launch the tool and demo some of our initial results with real client data.  Our focus will be on exposing lenders to the rich segmentation we are able to create with minimal customer inputs and illustrating how the outputs can be used to customize offers for thin file consumers.

We’ll be in NY (and traveling around the US) for a few weeks leading up to the conference and look forward to re-connecting with many of you and meeting others for the first time.   Drop us a note, we’d love to share some results and discuss how the product can help you grow!